Emaediong Ibanga

Assessing the website

Taking an audit of the site I was able to Identify a few things I needed to change;

  • The hero section needed to look more trusting; colour and imagery.

  • The pricing section didn’t look compelling to the user who does not want the premium plan, a lot of X’s.

  • The FAQ had a lot of questions, I believed it deserved its own page because it could get easily disorganized.


Mood Board

I created a mood board so I could collect thoughts and ideas about how I wanted the website to be structured.



Low Fidelity

Style Guide

I developed a style guide to reduce redundancy and maintain a consistent visual.



High Fidelity Prototype

Learnings & Conclusion

It was a great learning experience for me from the desktop research to the visual design delivery. and even though I worked solo, I sought feedback from other designers and they were positive.

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